The Anti-Aversives Animal Behavior Professional
In addition to possessing the necessary expertise (including depth and breadth of experience and credentials), an anti-aversives animal behavior & training professional is a professional who provides their services 1) refusing to use pain, force, coercion, intimidation, or fear to rehabilitate / behavior modify / train; this means the person will not use, recommend, or condone aversive equipment or methods -- for example, no shock collars (aka e-collars, stimulation units, remote collars, remote communication devices, ultrasonic devices, etc.), anti-bark collars/devices, prong collars, choke collars or other equipment designed to choke, no corporeal punishment or other corrections, no shake cans or other startle equipment, no squirting, leash popping, collar dragging, scolding, yelling, etc., AND who 2) believes they must do everything possible to avoid accidental and/or inadvertent aversives for your dog, WHILE 3) helping you to achieve an anti-aversives lifestyle for your dog.
An anti-aversives professional is committed to the positive approach, not an approach based on "balanced" (indicates aversives are used), "pack leader," or "dominance" type beliefs and misconceptions. The "consequences" an anti-aversives fearful dogs professional provides are keeping the dog safe and protected, helping the animal feel safe and protected, and providing positive reinforcement and conditioning since this is what evidence-based research and practice have shown will continue to improve behavior and well-being. An expert behavior & training professional understands that, especially for fearful dogs, consequences do not need to be aversive, nor should they be, and such a behavior & training professional does not need or choose to implement aversive consequences in order to help an animal, least of all in order to help a fearful animal.